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The trend of customizing cosmetics plastic packaging bottles
New retail and new manufacturing, in recent times, with the continuous evolution of artificial intelligence and the emergence of various new technologies, more and more new concepts and technologies have begun to affect traditional industries, including the cosmetics industry. For cosmetics, sales have shifted from traditional counters to online sales and then to the micro business field, and now all of this is changing again. Personalized customization of cosmetics has become a trend nowadays. For the customization of cosmetics, it cannot be separated from the personalized customization of plastic packaging bottles for cosmetics.
The fast-paced lifestyle will inevitably accelerate the frequency cycle of product replacement. Traditional customized cosmetic packaging bottles are no longer suitable for the needs of market development, and more changes need to be made to the customization methods. What is the customization method for innovative cosmetic packaging bottles?
- The minimum order quantity must be a small batch
Due to the rise of online platform sales, many brands operate in small batches, but at the same time require products to have independent characteristics of other products. Therefore, packaging has become the most important promotional highlight. The customization of traditional cosmetic packaging materials often requires a minimum order quantity of several hundred thousand, which small brands cannot afford. Therefore, the future trend of customization will definitely be small-scale customization.
- Has the strength of research and development innovation
As mentioned above, the fast-moving consumer goods market first emphasizes the word "fast", so cosmetic packaging bottle manufacturers must have established their own R&D and design departments to develop and design popular and innovative products in response to changes in market demand, leading the market in product updates and iterations.
Therefore, in the future, with the increasing demand for customized cosmetic bottles, the cosmetic bottle packaging industry will usher in new changes. For cosmetic bottle packaging companies without design capabilities, they will face reshuffling and elimination. This trend is inevitable for cosmetic bottle companies. Therefore, it is very important to strive to embrace and change.